Inhalt des Dokuments
|Contact hours||4h per
|Exam||Written exam (90 minutes,
Nachhaltiges Management (B.Sc.)
Tutorial: Thursday, 6pm
|Kick-Off||April 11th, 2019, 4pm|
Digital platforms are becoming increasingly important. Two-sided markets complement and extend traditional mode of consumption in many domains already today. Examples include short-term accommodation sharing, crowd work, delivery services, resale- and auction platforms, as well as ride sharing markets. Importantly, the platform principle bears several particularities which will be examined in this course. Central to the design and operation of digital platforms and associated business models is the existence of network effects, different user types und motives, and the paramount importance of trust and – based on this – the role of reputation systems and management. Case studies and guest lectures by partners both from industry and academia will complement the course. The course’s objective is to convey a basic understanding of the paradigms and intricacies of digital platforms and platform business models. The course will, among other content, cover the following subjects: The sharing economy and crowd-based capitalism • user motives and user types • the economics of multi-sided markets • user representation on digital platforms • prices and pricing strategies • trust and reputation systems.