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Platform Economics

Lecture Overview
Course type
Contact hours
4h per week
Course Links
Written exam (90 minutes, graded)
#1: July 31th 2020; 8am, H0105
#2: October 16th 2020; 1pm, H0104
Wirtschaftsinformatik (M.Sc.)
Wirtschaftsingenieurwesen (M.Sc.)
Wirtschaftsmathematik (M.Sc.)

In exceptional cases, this course can be attended by BSc. students.

Summer (2020)
by own choice; lectures are recorded and provided through the ISIS platform
May 1st  —  online

Course description

Digital platforms are becoming increasingly important. Two-sided markets complement and extend traditional mode of consumption in many domains already today. Examples include short-term accommodation sharing, crowd work, delivery services, resale- and auction platforms, as well as ride sharing markets. Importantly, the platform principle bears several particularities which will be examined in this course. Central to the design and operation of digital platforms and associated business models is the existence of network effects, different user types und motives, and the paramount importance of trust and – based on this – the role of reputation systems and management. Case studies and guest lectures by partners both from industry and academia will complement the course. The course’s objective is to convey a basic understanding of the paradigms and intricacies of digital platforms and platform business models. The course will, among other content, cover the following subjects: The sharing economy and crowd-based capitalism • user motives and user types • the economics of multi-sided markets • user representation on digital platforms • prices and pricing strategies • trust and reputation systems.

Data Camp Premium Access

Students participating in this class can get free access to premium content on Data Camp (www.datacamp.com), a platform providing programming tutorials online. Please contact us for further information.

Zusatzinformationen / Extras

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